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While it was widely-believed that ONC would eliminate the CPO position to shift priorities after the departure of Deven Mc Graw in the fall, national coordinator Donald Rucker named an agency veteran to the post on Wednesday.The worst “business” advice I’d ever come across in my life has got to be “Follow Your Passion, the Money Will Come.” This advice is particularly disastrous in the online marketing world, where it is really easy to sink a ton of time, energy, and money in a digital endeavor you are passionate about – such as producing an online event, or building a website – only to generate marginal income. Being well informed and enthusiastic about your passion is not enough to build a profitable business out of it.
Just take the costs of establishing a professional business website – not a ugly, crappy, free website – but one that has a strong visual brand, optimized to show up in search engines, capture leads, or facilitate e-commerce.And there is an art to choosing a profitable niche market without selling your soul, especially one that you are passionate about. A niche market is a segment of the market on which a specific product is focusing.Any market can be further divided into smaller market segments with specific interests and demographics. Within the love market, you can find niche markets focused on soulmate search, ethical polyamory, green dating, sacred sexuality, and more.You might be great at baking cookies, but starting a blog about cookie baking may not be profitable for you, especially if all your visitors are seeking quick recipes and not really interested in buying anything.
I’m going to share with you a basic methodology, as well as some free tools, commonly used by Internet marketers for niche research.If you are an early stage entrepreneur looking to start a viable business in a market you are passionate about, rather than focusing on what product you want to sell, start first with understanding your audience.